Nokia; the legendary Finnish company who probably made your first phone- is back.
Its dominance came to an abrupt end in 2014 when it sold its entire phone business to Microsoft. Fortunately for fans, a bunch of former Nokia employees has formed a company called HMD Global to make Nokia phones again. They now reboot the iconic 3310 with a colorful feature & redesign. They are going to release it with other Nokia Android phone.
Let's have a look at this legend:
Why Resurface It Again?
Before there was iPhone, there was 3310. If you didn’t own one, you probably knew someone who did. And you were probably jealous.
When the Nokia 3310 launch in 2000, it sold more than 125 million models, turning Snake into a cultural icon and hearing that tinkling ringtone permanently into the back of your mind. With it's swappable and customizable plastic case, hidden antenna & T9 text input, the 3310 is rightly remembered as one of the greatest phones ever. It’s one of the most popular mobiles of all time, remembered for its near-indestructible build & long-lasting battery.
It’s been almost 17 years since the 3310 first came out. In that time the Nokia brand has been bought, sold, and stripped for parts. A handful of former employees has banded together to resurrect the Nokia name with a range of new Android phones. And to show they haven't forgotten what made the Finnish brand so popular, they're rebooting the 3310 as a colorful modern feature phone.
And now it's back. If any phone can sell itself on nostalgia alone, that phone is the Nokia 3310.
Enter the new Nokia 3310, a lovingly crafted homage to the iconic handset with a helping of the modern-day upgrade. If you were a fan of the 3310, the likelihood is you’ll want to pick this up.
This is no smartphone. It's 2.5G, so you can surf the web, just, with the Opera Mini browser. You can get on Facebook and Twitter if you have to, but that's pushing it. The camera manages just 2 megapixels. The screen measures 2.4 inches corner-to-corner with a resolution of (240x320) pixels -- frankly, we're lucky it's in color.
At Mobile World Congress in Barcelona, the HMD Global CEO Arto Nummela held up the phone and said the only 3 things that matter. Its battery lasts a month, it has Snake, and it has the Nokia ringtone. And then he was gone. So the 3310 is still very much a feature phone. It exists for you to make phone calls, send texts the way you did a decade ago (T9 FTW!), and play Snake. The 3310 weighs less than three ounces, and its battery lasts an absurd 31 days in standby time or up to 22 hours of talk time.
It feels weird that this is worth mentioning, but it has colors now! The handset comes in white, blue, red, and yellow, and its edges round smoothly, more like a polished pebble than a chunky brick.
Will It Succeed?
However, the market for feature phones is far bigger than the novelty buyers. In emerging markets, where money, data, and battery life are precious commodities, a device like the 3310 has huge appeal. In Africa, for instance, in mid-2016 smartphone purchases actually declined while feature phones went up more than 30 percent. The feature phone can be for some a burner phone, others a secondary device, and for many a primary means of communication.
Mainly, the battery lasts a month. With a talk time of 22 hours, you can talk on this phone longer than some smartphones will sit in your pocket not doing anything.
The new 3310 updates the original's famous design with more rounded edges, more subtle buttons and a general smoothing, a bit like the modernized Mini Cooper or those multi-colored Daleks, only better. It's also substantially thinner. It's a playful, fun redesign from Nokia and is sure to win favor with retro phone fans.
So we can securely say that this phone set will rule the market. HMD probably won’t sell 125 million more 3310s, but it’s definitely making a real phone for real people.
Nokia 3310 specs
- 2.4-inch screen
- 2-megapixel camera with LED flash
- Audio/Video player
- FM radio, Bluetooth
- Removable Li-Ion 1200 mAh battery
- 22 hours of talk time
- Memory expandable up to 32 GB
The new Nokia 3310 will cost about $50. Nokia is confident that the perky design and friendly price will endear the new 3310 both to retro phone fans and a younger generation looking for an affordable, disposable phone. You could whip the new 3310 out at a festival, for example, without being too embarrassed.
When it will be available in the market, then you can buy it here at reasonable prices with price comparison.